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  2. We urge restaurant owners to make the most of their customers’ social media accounts by encouraging Instagram posts and hashtags. One effective way to do this is to offer a discount, free dessert or free starter if customers post pictures of their meal to Instagram with a hashtag that includes the name of your restaurant. You don’t have to give away a lot and many customers, particularly millennials, will be more than happy to post to Instagram in return for a little extra.
    But more people turn to Google for restaurant-related searches than you think. Up to 1000 people search for “New York Pizza” each month, for instance. And because a lot of restaurants don’t believe in using Google Adwords, there can be very little competition on some search terms.
    A popular idea for local advertising is to run newspaper ads, and it’s easy to do. To make sure you get the most out of all the other local advertising you’re doing, you need to have a great-looking website. More importantly, you want to make sure it functions properly and gives site visitors what they’re looking for. Squarespace is an all-in-one website builder that will save you time, and it includes everything you need to get a professional site up quickly. Chick-Fil-A billboard via lamar.comOne great billboard advertising idea is from the fast food chain, Chick-Fil-A.

    Sign spinners are people who stands on the corner with a sign, usually paid hourly. If your community has any local fairs or festivals where businesses can purchase booths, you can set up shop there and meet with local consumers or even offer product samples. Contribute financially toward local charitable or community events — or make an in-kind product donation. You’ll likely receive signage or otherwise get your business in front of participants. And you’ll get the satisfaction of supporting a community cause. Social media platforms including Twitter, Instagram, and Pinterest all offer advertising options to boost the visibility of posts.

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